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Posted inCLIMATE & ENVIRONMENT

Twigs, plastic, and bamboo: Umar Ahmed’s dental-care evolution led to the creation of an eco-friendly toothbrush line–Twiggy Fresh.

Umar Ahmed grew up in Somalia using miswak twigs from a tree to brush his teeth. When he immigrated to the United States at age 16, dentists were impressed with his healthy teeth. Inspired by miswak, Umar later created Twiggy Fresh to sell compostable bamboo brushes, combating the waste created by traditional plastic brushes.